“If everybody has a mission despite their differences, great things happen.”

John Baku is the founder and CEO of FetLife.com, the world’s largest social network for the BDSM, fetish, and kink communities. John reflects on how FetLife has transformed countless lives and connected people across the globe—yet still can’t secure a spot in the Apple App Store. They revisit its humble beginnings in Canada, the craft of coding, the guiding force of love at its heart, and the vibrant, ever-expanding world John has quietly shaped and continues to nurture.

“As we get older, we are trying to do less, better.”